Grounded Brand Identity

Concept brand identity for Grounded.

grounded cafe brand identity

This is a concept brand identity for Grounded, a made up cafe based in Swansea.


Grounded is a sustainable and family-run cafe with their core values being friendly, ethical and responsible – in the service they provide and in the actions towards sustaining our living environment.


They are determined to support small and Swansea-based businesses like themselves, thus they source their produces locally.


The cafe does not provide take-away coffee cups or containers in order to reduce the waste it produces; instead they stock reusable straws, bags and cups that the customers can purchase. This is an initiative to encourage people to use less disposable items and be more mindful of their waste.